Carpentry and graphic design aren’t so different. Both boast an arsenal of artists within their industries. Both create functional, custom pieces. Both involve an array of dangerous specialized tools…okay, so an X-Acto knife may not be as treacherous as a table saw, but you get the point. The most relevant area of overlap, however, has to be the commitment to craftsmanship. It was on this tenant that I began brainstorming brand direction for my client’s independent carpentry side hustle, MC Exteriors. From roofing to decks, his work speaks volumes of solid quality, and we wanted the branding to do the same. It needed to be clean and professional, yet unpretentious–something that would feel at home on both business cards and battered tool cases alike. As with the carpentry work of MC Exteriors, the finished branding seeks to establish itself as a well-built mark of quality that will stand for years to come.